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Plant-based nutrition to help the planet thrive

All Huel products are 100% vegan, designed for low-carbon eating.

See our commitments

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Food

  • Powdered meals
  • Hot meals
  • On-the-go
  • Huel Daily Greens
  • Snacks
  • Nutrition
  • Accessories

Company

  • FAQs and help center
  • Delivery & returns
  • Huel+
  • Terms
  • Privacy Policy
  • Quality Standards
  • Reviews
  • Huel discount codes
  • Modern slavery statement

Support

  • Contact us
  • Press
  • Careers
  • Medical staff discount
  • Student discount
  • Partnerships
  • Store locator
  • Stockists
  • Sustainability
  • Forum

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*Based on a survey of 3,019 US-based consumers of complete nutrition brands

Further details on health claims:

Huel meals and bars provide the right amount of protein, essential fats, carbohydrates, fiber, vitamins & minerals as part of a balanced diet

Energy Source of biotin to contribute to normal energy-yielding metabolism

Digestion Source of calcium to contribute to the normal function of digestive enzymes

Immune system Source of vitamin C to contribute to the normal function of the immune system

Skin health Source of zinc to contribute to the maintenance of normal skin

Cognitive function Source of iron to contribute to normal cognitive function

Muscle function Source of magnesium to contribute to normal muscle function

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Complete nutrition, put to the test.

Every Huel product is crafted by nutrition experts, tested through independent research, and made from carefully selected ingredients to ensure every meal is nutritionally complete.

The science that fuels every scoop, sip, and spoonful.

Huel has been rigorously tested in four independent studies — including randomized crossover and intervention trials — showing effects on satiety, post-meal blood glucose and insulin responses, micronutrient status, and markers linked to metabolic health.

Always hungry after breakfast? Science says you don’t have to be

A randomized trial found that Huel helps you stay satisfied longer and maintain steadier energy throughout the morning.

Learn more

Can a daily shake change how you feel? 73% said it did

In a six-week perception study, participants who drank Huel daily reported feeling healthier, more energized, and more in control of their routines.

Learn more

The study that flipped the protein myth

Researchers found that a Huel breakfast was as satisfying as an animal-protein breakfast, with similar effects on fullness and hunger hormones.

Learn more

Cholesterol down. Nutrients up. Here’s the proof.

A peer-reviewed study showed that four weeks on Huel improved key nutrient levels and lowered cholesterol—proving that complete nutrition really means complete.

Learn more

The people shaping science and nutrition at Huel

Behind every Huel product is a team of scientists, nutritionists, doctors, and advisors who share one goal: to make better nutrition accessible to everyone. Together, they turn research into reality, creating meals that fuel health, focus, and everyday performance.

  • Dr. Kristen Holmes
  • Dr. Idrees Mughal
  • James Collier
Learn More

From idea to evidence

From early hypotheses to published outcomes, this is how Huel turns research into insights

How our trials are conducted

Every Huel study begins with collaboration between our internal nutrition science team and independent researchers. Together, we define the study design, endpoints, and measures — whether it’s appetite hormones, micronutrient status, or consumer perception of wellness 

Each human study is reviewed and approved by institutional ethics committees before participant recruitment begins. Where appropriate, Trials are randomized, calorie- and protein-matched, and often crossover in design to ensure results are objective and comparable.

Our partners include academic institutions such as Newcastle University and independent research organisations such as Aelius Biotech. Huel provides products and funding but does not control data collection or analysis. Some studies using Huel products have been conducted entirely independently, with Huel having no involvement beyond product provision.

After the trials are completed

Once data collection ends, the research institutions analyze and interpret the results, which are then reviewed by independent statisticians. Huel’s nutrition team reviews the findings to better understand how our products perform and where we can innovate further.

Some trials have already been published in peer-reviewed journals, with others currently under review — a process that can take months to years depending on the study’s complexity and the journal’s timelines. Peer review is a cornerstone of rigorous scientific research, where independent experts assess and provide feedback on a study before it can be published.

After the trials are completed

Huel’s scientific program is ongoing. We continue to partner with external researchers on studies exploring appetite, metabolic health, nutrient adequacy, and long-term nutrition outcomes. Each new phase of research strengthens our mission to make complete nutrition not only accessible but proven.

Want to keep reading?

  • Is Huel healthy? We did a Study to Find Out

    Evaluating Huel’s nutritional completeness: Insights from a four-week study.

    Read more
  • Heavy Metals in Huel – What You Need to Know

    The facts on lead levels in Huel — and why our products are proven safe.

    Read more
  • Ask a Dietitian: What Should I be Eating if I Take GLP-1 Medications?

    How to Fuel Your Body While Taking GLP-1 Medications.

    Read more
  • Ask a Dietitian: Can I Balance My Hormones With Diet?

    How to support your hormones with smart nutrition.

    Read more

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