Press Coverage

Press information

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May 2017

Spectator Health - 11th May 2017
Is a beige gloop called Huel the future of food?
"Before long, I was able to consume a full portion without much thought, feeling a near immediate boost in energy. I also found that the mild vanilla flavour became something of a treat as it started to be associated with the coming energy kick."

InTouch Rugby - 2nd May 2017
Huel’s latest nutritionally complete product, the Huel bar contains all 26 essential vitamins and minerals you need on a daily basis
"With each bar containing 15.7g of protein, these are essential in helping your body recover properly."

April 2017

Financial Times - 25th April 2017
Liquid lunches — with pea protein
"I am now on the verge of becoming a fan of Huel and its like. In a way, it is a brilliant reimagining of what would once have been called “invalid food”."

Healthista - 23rd April 2017
9 things you need to run a marathon
"In combination with Healthista protein powder I’ve been adding a scoop of Huel to my pre or post workout porridge. It contains everything you need to make a complete meal – the carbs, protein, fat, vitamins, minerals and everything in between."

InTouch Rugby - 21st April 2017
Post marathon essentials to help speed up muscle recovery
"Being high in fibre and high in protein, these [Huel] bars are essential in helping speed up recovery after long endurance exercise."

March 2017

Forbes - 31st March 2017
The Best Health Tech 2017: Gadgets To Keep You Fit And Healthy
"It’s made from real food such as milled down oats which are high in fibre, releasing energy slowly to prevent snacking in-between meals."

Women's Fitness - 7th March 2017
#fit - The kit, gear and accessories we can't get enough of this month
"Huel - which is...made from real food such as oats, flaxseed and coconut - is packed with protein and works well in dishes such as pancakes."

50Connect - 3rd March 2017
Nutrient rich bread
"Add a nutritional punch to your weekend breakfast with bread that contains all the proteins, carbs, and fats your body needs."

Sportsister - 3rd March 2017
Nutrition: Sportsister Loves Huel
"Huel is not designed specifically for sport, but this week I tried it after my 18 mile run... it tasted good, was easy on my stomach and prevented me feeling ill from depletion."

February 2017

Notebook Magazine - 20th February 2017
3 food innovations we've tried this week
"Huel bars, £12 for 5, Huel.com, mean you'll never need to worry about eating again."

Climb Magazine - 20th February 2017
Five Top Tips for Mountain Nutrition
"Using a liquid meal, high calorie soup or sports drink can pack a double punch of providing a fluid source plus energy. Huel and Peronin do good versions of these."

Natural Health - 9th February 2017
The superfood hotlist
"These nutritionally complete bars contain all 26 essential vitamins and minerals".

Financial Times - 2nd February 2017
How to diet: don't try too hard
"But my projects for flawless eating would start with carrots and hope before ending, a few days later, in pastries and despair."

January 2017

Men's Fitness - 24th January 2017
Convenient Food
"It adds phytonutrients to its plant-rich base mix, including powerful antioxidants like lycopene and lutein."

InTouch Rugby - 16th January 2017
Huel, Coined the future of food is a nutritionally complete powdered food containing all the proteins, carbs, and fats you need + 100% of the 26 recommended daily vitamins !
"Huel offers people a convenient way of ensuring you are getting all the nutrients you need if you are running short of time."

Metro - 13th January 2017
Living off powdered food for a week is as fun as it sounds
"Huel is definitely convenient and time-saving – no more walking around M&S before work deciding which pastry to have for breakfast. No more throwing £5 away on Whole Foods salads."

Daily Star - 8th January 2017
Gemma Atkinson Shape-up

Mr Porter - 5th January 2017
Arrival of the fittest
"We speak to the web millionaire behind a space-age powder that he says spells the end of food as we know it".

The Register - 4th January 2017
My fortnight eating Blighty's own human fart-powder
"I have entered a genuine period of shock and surprise, as not only am I sleeping and generally functioning better, but the improvements have been noticed by some of the people around me."

December 2016

BBC World News - 15th December 2016
BBC Business Live

November 2016

Mountain Bike Rider - 28th October 2016
Stop eating food and eat designer dust instead?
"Fast food is usually seen as unhealthy, but here we have a meal ready in less than a minute. And apart from being fast, it’s claimed to be good for you too."

October 2016

Natural Health - 17th October 2016
The Superfood Hotlist
"Fill your basket with these healthy eating must-haves".

Daily Mail - 5th October 2016
Full Body Huel
"Fully vegan, makers say if one were to consume nothing apart from your required dose of Huel and water, requirements for all essential nutrients would be met. Woah."

September 2016

Gadget Magazine - 22nd September 2016
Huel
"When you have an important essay that's overdue or an exam to cram for, eating healthy can fall by the wayside."

TANK Magazine - 19th September 2016 (Autumn edition)
Food of the future: what became of the dream of a meal in a pill? Bee Wilson traces the strange legacies of the meal replacement, from early feminist fantasy to contemporary Silicon Valley reality
"Spacemen crave the old-fashioned food of an actual kitchen... back on earth, many people no longer even aspire to such pleasures."

NewStatesman - 15th September 2016
A list of ways our society is already like Pixar’s dystopia in WALL·E
"Future food is already here, with Huel, a powdered food replacement, gaining popularity this year."

Pause Online - 2nd September 2016
The pause guide to men's fitness
"Exhausted after a days work? Too busy to grab breakfast in the morning? We’ve used Huel in both these occasions and it’s quickly become a staple saviour for a hectic life."

August 2016

Netdoctor - 25th August 2016
Are powdered meal replacements the future of food?
" I can also see that many people struggle to make healthy choices about what to eat. There are several reasons for this ranging from being overwhelmed by dietary advice, lack of time or limited choices. Powders make it easier to follow a specific or elaborate food plan and thus in such cases food replacement might be helpful."

Look Online - 24th August 2016
Everything you need to know about these *Awesome* Breakfast Replacement Shakes
"Breakfast is supposedly the most important meal of the day but who said it has to be a soggy bowl of cereal and a banana. Nobody should control your breakfast destiny."

LS:N Global - 23rd August 2016
Meet the disruptors: Huel
"Many people who eat regular food tend to miss out on vital nutrients, despite an attempt at a balanced diet. Huel offers everything the human body needs in simple, powdered form."

ELLE - 5th August 2016
ELLE Team Trials: We Attempt A Day Of Meal Replacement HUEL Drinks
"But when the ELLE team were sent sachets of Huel, the latest meal replacement 'mixed from a carefully chosen blend of oats, pea protein, brown rice protein, flaxseed, MCTs from Coconut, sunflower lecithin, a bespoke vitamin and mineral blend, vanilla flavour and a sweetener' we had to give it a try."

July 2016

The Guardian/Observer - 31st July 2016
Could you stomach Huel, the food of the future?
“It’s super good. I kind of even like the taste. It’s very oaty. It’s like having porridge or similar."

SLOAN! Magazine - 31st July 2016
SLOAN! Fab Five for Men
"Another world first, Huel human food powder is a revolutionary new product, created by Julian Hearn."

March 2016

Coach Magazine - 2nd March 2016
Is Huel the Future of Food?
"Huel can provide a worry- and work-free meal, and can support almost any lifestyle."

February 2016

Telegraph - 9th February 2016
Is powdered food the future? Huel put to the test
"Not eating felt strange — I feel cheated if I just eat soup for a meal — but I went to bed feeling satisfied and with no ill effects. Ordinarily, I eat very healthy food, so notice when I’ve consumed any kind of junk — but not with Huel, despite feeling rather squeamish when I looked at the label."

January 2016

Forbes - 11th January 2016
How To Hack Your Brain Using Technology And Make Your 2016 Awesome
"It’s surprisingly tasty and definitely filling. Use it to make a quick breakfast (you can also make it into pancakes)"

December 2015

Guardian - 17th December 2015
Is powdered food an eco-dream or just weird?
"The current strategies designed to improve health are wrong. They focus on getting people to look at food labels and this can be misleading – it leads to [purchases] based on low fat content for example, rather than what will provide the best nutrition"