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Expert-Backed. Science-Led. Nutrition You Can Trust.
Dr. Kristen Holmes is a leading expert in human performance, sleep, and recovery. As Global Head of Human Performance, Principal Scientist at WHOOP she works with elite athletes, military units, and high-performing teams to optimize training and resilience. A former US National Team athlete and Ivy League championship-winning coach, she combines cutting-edge research with real-world experience to drive peak performance.
Dr. Idrees Mughal, known online as Dr. Idz, is a medical doctor with a master’s degree in nutritional research and board certification in lifestyle medicine. He is renowned for debunking health misinformation on social media, where he has amassed over 3 million followers. Dr. Idz delivers educational workshops across the UK and is the author of Saturated Facts, which addresses common diet and nutrition myths.
James Collier is a registered nutritionist and former NHS dietitian with 30+ years of experience in nutrition and dietetics. As the co-founder and Nutrition Advisor at Huel, he formulated the company’s plant-based, nutritionally complete products. James is also the author of Well Fed: How Modern Diets Are Failing Us (And What We Can Do About It), where he explores the impact of modern diets on health and the environment.
Backed by science with 100+ clinically proven health benefits, rigorously tested for ideal nutrition.
Energy metabolism
Digestive support
Immune health
Skin, hair and nails
Cognitive function
Muscle function
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