Complete food, simply delivered.

100 million meals sold—enough to feed New York, Los Angeles, and Chicago.

Shop Huel

Black Edition

Less carbs, more protein, zero artificial sweeteners.

Shop Black Edition

NEW! Peanut Butter Bar

Soft and chewy with crunchy roasted peanuts.

Shop Bars

What is Huel?
Huel is a collection of nutritionally complete, affordable meals and snacks.

Simply put, Huel is food, with just the right amount of protein, essential fats, carbohydrates, vitamins, and minerals to fuel your day without weighing you down.

Better yet, Huel is vegan, lactose-free, soy-free, GMO-free, and approved by a team of Registered Dieticians. We also offer gluten-free options.

Shop Huel

Why Huel?
Huel is there for when time is short and you’re away from the kitchen.

Our customers love that Huel helps them eat less meat and waste less food while losing body fat and saving time and money. Each meal takes less than two minutes to prepare and is priced lower than a latte.

This is what Huel customers are saying:

"No snacking, no craving."
"Cheap, nutritious food, no more drive-throughs for lunch."
"I have saved a fair bit on groceries this week using Huel.”

Benefits of Huel

Complete nutrition

Huel is carefully mixed to provide a balanced diet with all the essential nutrients.

Save time

A complete meal at your fingertips. Simple prep, easy cleanup, fewer trips to the store, and no cooking.

Save money

Huel is much more cost-effective than most meals.

No food waste

All Huel products have a long shelf life and contain carefully sourced and sustainable ingredients.

Humane (Vegan)

Huel contains no animal products.

Simple

No complicated recipes or calorie counting.

100% complete nutrition.
Sustainable ingredients and a balanced nutritional profile.

Huel is real food. It’s made of an ultra-fine blend of oats, rice, peas, coconuts, flaxseed, and our unique mix of vitamins and minerals. This perfect combination provides you with all of the carbohydrates, protein, fats, fiber, and 27 essential micronutrients your body needs to thrive.

Nutritional information

Our story.
Over 100 million meals sold to over 100 countries.

We launched Huel in 2015 with the mission to make nutritionally complete, convenient, affordable food, with minimal impact on animals and the environment.

Since then, we are proud to have built an amazing global community of Hueligans.

We are committed to putting nutrition first, reducing food waste, working ethically and sustainably, and maintaining extremely high manufacturing standards.

More about us

Recommended by experts

"As a dietitian, real food is ideal. Huel products have real ingredients, like oats, coconut oil, and pea protein.It is easy to prepare and have on the go. Other products on the market often contain fillers and lack the phyto-chemicals that whole foods or a product like Huel provides."

Michelle Meyer RD, Clinical Registered Dietitian

"Decades of research have supported adopting a plant-rich diet to increase longevity and enhance well-being. Now, we’re also looking for ways to reduce our carbon footprint. Huel’s 100% vegan recipe will do both, while allowing you to take control of your health."

Sharon Palmer, Registered Dietitian — “The Plant-Powered Dietitian”

"What I love about Huel is its versatility. It provides a comprehensive nutrient profile with a balanced blend of macronutrients along with the complete vitamin and mineral profile. It can be used as a meal for the busy working professional, competitive athlete, or weekend warrior."

Tavis Piattoly, MS, RD, LDN, Registered Dietitian

"Time is my biggest commodity, but isn't it everyone's? I don’t always have time to cook a meal in the kitchen. As a registered dietitian and working mother of three children, I too can get overwhelmed with the day but still want complete nutrition in my meal. That’s my time for turning to Huel."

Toby Amidor, MS, RD, CDN, FAND, Registered Dietitian