Huel (Human + Fuel) is nutritionally complete food. This means every Huel meal contains a balance of all 27 essential vitamins and minerals, protein, essential fats, carbs, fiber and phytonutrients in a single product.
It was started by Julian Hearn in June 2015 with a mission.
To make nutritionally complete, convenient, affordable food, with minimal impact on animals and the environment.
Huel is made from plant-based sustainable ingredients like oats, pea, rice, flaxseed, coconut, and sunflower, and it is available in a range of three products: Powder (our most popular), Ready-to-drink, and Bars.
In an ideal world, we'd all have time to select, buy, prep, and cook our meals with whole foods, and have the knowledge to ensure we're getting the complete nutrition we need. For most people, this is not always possible, especially when they’re on the go or in a rush.
So most people often resort to "junk food" that is quick, but very unhealthy - think snacking on a bag of chips or a chocolate bar or grabbing a sandwich or a cheeseburger for lunch. Sadly all this food is optimised for taste over nutrition, which is the essential value of food.
As a population we have made food so delicious that we crave it, get addicted to it, and over consume it. Now, over 64% of adults are overweight or obese, and many suffer from obesity-related diseases, like diabetes and heart disease.
With the global population predicted to reach 9.7 billion by 2050. Our current food production methods are often outdated and unsustainable, without mentioning unethical.
We throw away 30% of the food we produce, we use meat and animal products as our main source of nutrition, and create too much packaging waste.
In short, we need a food that prioritises nutrition and does not generate lots of waste, and has minimal impact on the environment. But we also need it to be convenient and affordable.
Huel is nutritionally complete, which means every meal contains a balance of protein, carbs, essential fats, fiber, plus all 27 essential vitamins and minerals, and phytonutrients.
Huel has a long shelf life and uses very little packaging, so it creates minimal waste. Because Huel is plant-based, it has a much lower carbon footprint than animal products.
Plus, Huel is low in sugar, lactose-free (in fact it has zero animal products), it contains no soy, GMOs, or palm oil, and it is affordable - starting at only $1.51 for a 400-calorie meal, it costs much less than a latte.
It’s simple: Huel is ideal for when you’re pressured for time, when you’re on the go, in a rush, and away from the kitchen. Typically this means breakfast or lunch during the working week, leaving room to enjoy a more “traditional” meal with family and friends in the evening or on the weekend.
Find out below what our Hueligans have to say...
Huel was formulated by Registered Nutritionist and Dietitian James Collier BSc (Hons) and approved by a number of dietitians and nutritionists globally. Here is what some other Registered Dietitians have to say...
A team of experienced Nutritionists and Product Development Specialists develop all Huel products and are produced using the best ingredients in facilities that meet the strictest quality standards.
All our facilities and equipment are held to the highest safety standards and regulations. So you can be sure you’ll be consuming top-quality nutrition.
Huel starts at only $1.51 per 400kcal meal.
All Huel products have a long shelf life, which allows us to reduce food waste to a minimum. Even the by-products of our raw materials are largely reused, reducing the food waste of our supply chain too.
Huel is 100% vegan, meaning it uses zero animal products. This not only helps us reduce the impact on animals but also carbon emissions.
Plus, Huel has a naturally long shelf-life, which means zero food waste, and it uses minimal packaging, to help further reduce waste.
We believe a strong and positive culture is vital for success. So we codified our rules of the game in the first few months after we launched Huel, then printed and framed them. When we moved into our new office, we went one step further and covered the entire wall with our values.
Hello, my name is Julian and I’m the Founder and CMO (Chief Marketing Officer) of Huel.
Find out more about me on my bio page.
I started Huel because I wanted to create something I was proud of.
I wanted to create a business that did the right thing for the planet, for its staff, and most importantly for its customers. I wanted to create a brand that people would be proud to be associated with.
We’re a tight-knit team of intelligent, hard-working and bloody lovely people who are passionate about making the world a happier, healthier, and better place.
We are a team of over 100 people working in 4 offices across the USA, UK and Europe, and are always looking for additional exceptional talent.
We are bold and not afraid to be different and take pride in what we do.
If you would like to become a Hueligan you will find all open roles on our careers page.
And that’s just "a little" about us! If you’re curious to find our more here are some places to find us...
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