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Company Information
Founded: 2015
Employees: 100+
UK HQ: Tring, Hertfordshire
German HQ: Berlin


  • Julian Hearn -
  • James Collier BSc (Hons) RNutr -

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Our Story:

Huel, which is created from a combination of the words Human and Fuel, is what we believe to be the future of food. The world faces serious challenges over its food production. The meat industry produces more greenhouse gases than all the planes and cars in the world combined. 30% of all food in the USA is wasted. And despite having enough to feed the world 1.5 times over, 800 million people don’t have enough food to eat.

This is where Huel comes in. We help solve all these problems by offering an ethical, 100% vegan, nutritionally complete product with no waste and a year long shelf life. Huel also has a low GI and very low sugar content, with no added sugar, no genetically modified ingredients, soy, eggs, dairy, meat and animal products at all. Yet despite all this, it still remains high in protein and fibre, with at least 100% of the Daily Values (DV) for all 27 essential vitamins and minerals. 

The idea came from when the co-founder, Julian Hearn, was on a diet plan for a former business of his. He had to stick to a strict diet to make sure he was getting all the nutrients his body needed, but found that making sure you got them all, and having all the time to prepare them, was a "nightmare." That’s why he created Huel. It takes two minutes to prepare, and has 100% of the vitamins and minerals your body needs to thrive. People can gain or lose weight, eat healthier and save time all in the knowledge that what they’re eating is sustainable and healthy.

The formula was created by our nutritionist, James Collier BSc (Hons) RNutr, who has 25 years working in nutrition, includes working in the NHS as a clinical dietitian for over 7 years covering an array of clinical areas, where he worked with people with a wide range of ailments and is co-owner of one of the world’s most popular bodybuilding forums, He carefully created it to make sure Huel was a nutritionally complete powdered food, containing all the protein, carbs, fats, vitamins and minerals that your body needs. Indeed, Huel provides at least 100% of the FDA's 'Daily Values.'

You can use Huel 100% or you can just use it to cut out unhealthy snacks, it's completely up to you. Julian Hearn personally uses Huel during the day to replace time pressured meals, e.g. breakfast and lunch. Then sit down to a "traditional" family meal in the evening. This gives the best of both worlds. It's made from real food (Oats, Brown Rice, Pea, Flaxseed, Sunflower and MCTs from Coconut) which has been turned into a powder for convenience. For every person’s first order of Huel, they get a free t-shirt and shaker.

The Founders:

Julian Hearn

Huel was thought up and founded by co-founder Julian Hearn. Having created a coupon website which he brought from the ground up and sold, Julian has now turned his attention to the health world. The idea for Huel came from a previous venture of Julian’s, a fitness website in which Julian was one of the testers for their idea. Julian currently lives near the UK headquarters in Buckinghamshire.

James Collier BSc (Hons) RNutr

With over 25 years working in nutrition and dietetics, James is a renowned nutrition expert with clients from all over the world. He is also co-owner of the popular bodybuilding forum, and is author and co-author of a number of eBooks and information resources including The Meal Plan Site, The HiPaCC Diet and writes for a number of magazines.

James' experience includes working in the NHS as a clinical dietitian for over 7 years covering an array of clinical areas, where he worked with people with a wide range of ailments. He specialises in providing advice for competitive bodybuilders, strongmen, boxers and MMA. He has lectured at university and has traveled to several nations to give seminars.

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