Huel Powder v3.0 - product and price changes

Why are we changing the price of Huel Powder?

Since Huel started, now over 4 and a half years ago, we have never put up the prices of our core product, Huel Powder. We have kept the price the same despite the fact we have grown so quickly.

Of course growth means lots of great things and it is something we are very proud of and grateful for, but often it also means additional costs to a business.

We have always reinvested as much as we could in our product and services to ultimately be able to give you, our lovely Hueligans, the absolute best.

In the last 4 and a half years we have:

• Created a new version of Huel Powder and 3 new flavors
• Made Huel Powder available as Gluten-free
• Added Ready-to-drink and Flavor Boosts to our product lineup
• Grown from 1 employee to over 100, heavily focusing on nutrition, product development, quality and global customer experience (now our biggest team by far)
• Invested in better ingredients and stricter quality procedures
• Made Huel available to buy in 80 countries
• Cut our shipping times by over 50% globally
• Invested further in improving sustainability and reducing carbon footprint (more on this to come soon)

Those are achievements we are incredibly proud of, but we don’t want to stop here. We are constantly looking at how we can keep this going and how we can continue to bring you new, exciting, better products and the best overall experience.

In a nutshell, to keep improving, we have to take some hard decisions, and we had to slightly increase the price of Huel Powder, from $59.40 to $65.00 for 2 bags of Huel Powder (subscription).

This also coincides with the launch of our best Huel Powder yet, Huel Powder v3.0 - read on to find out more about this.

Find out more

We know this might come as a surprise and we appreciate you might have questions about what is changing and what is going to happen in practice. Please continue reading our sections below to get the full picture.

• What's new in Huel Powder v3.0
• Detailed pricing overview
• Version name - v1.1 to v3.0
• Global price structure
• What happens if you have a subscription
• Ingredients
• Nutritional information

What’s new in Huel Powder v3.0

The new Huel Powder v3.0 is the biggest single change we’ve ever made to Huel Powder. We invested heavily in better ingredients to bring you a product we hope you will love as much as we do, with the best nutritional profile ever.

Please see a quick summary of the main changes below:

• Improved texture - thanks to new ingredients (tapioca and sunflower lecithin) Huel Powder is smoother than ever.
• Improved all-natural flavors - all Huel Powder flavors now come from natural ingredients, and have an improved taste profile.
• Pre and probiotics - we added probiotics (“good bacteria”) to the natural prebiotic profile coming from the fiber content in Huel Powder.
• Natural vitamin C - in a push to increase natural sources of our micronutrients, the vitamin C in Huel Powder now comes from Acerola Cherries.
• Kelp - similar to the above, now the iodine content of Huel Powder comes from kelp.
• Kombucha - again, a natural source of B vitamins.

Click here for the full list of ingredients and nutritional profile.

Detailed pricing overview

Yes, the price of Huel Powder is changing, but we hope the actual difference this will make to you will be minimal. For more detailed information, please see below the change in price for Huel Powder and Huel Gluten-free.

The prices reported below are referring to the subscription, which are of course 10% lower than the single purchase prices.

Huel Powder

Huel Gluten-free

Version name - v1.1 to v3.0

Until now, the European/UK and US Huel Powder ranges have had different levels of the main ingredients and the inclusions of some of the vitamins and minerals varied.

In Huel Powder v3.0 we’ve completely aligned the ingredients and the majority of the vitamins and minerals to provide the optimum amounts. The only exceptions are potassium and chloride where the US inclusion is higher to meet the high Daily Values.

So, we now have a best-ever unique global formula, which we have labelled as v3.0 for all our markets worldwide, hence the version number skip in US.

Global price structure

Implementing this price change gave us the opportunity to look at our global pricing. Where previously some countries were charged different levels of discounts when adding more bags, we have now tried to make it as fair and equal as possible.

The difference appeared largely because every time we started delivering Huel to a new country, we dealt with that on a case-by-case basis. Now we are working globally with delivery partners who are able to provide us with a more standardised pricing system for warehousing, shipping and delivery of your orders.

So we have been able to address the discrepancy by implementing a discount structure over increasing number of bags that is as smooth as possible between different countries.

This means that when Hueligans in different countries buy any number of bags, the volume discount they will receive will be (roughly) the same globally.

This might be different from the discount structures being applied in some countries previously, but it is a fair deal which many Hueligans around the world have been asking for.

However, please note that baseline pricing in different countries still has to be different in some cases. There is very little we can do about this as a business. Different countries have different costs associated with doing business there (different taxes for our products being first and foremost, but also currency exchange and other costs).

Please rest assured we are not using this as an excuse to make more money in some countries than others. While we were reviewing our pricing we tried to make sure it is as fair as possible by making our margin the same in all countries, which will allow us to continue bringing Huel to everyone, everywhere.

What happens if you have a subscription?

If you are currently subscribed to Huel Powder, and have an order being shipped on 18 December 2019 or later, this will be charged following the new pricing outlined above, minus any discount you may have applied (e.g. Referral Discount, Student Discount, etc.).

We understand that you may not want to keep receiving your Huel based on this new price. We are very sorry if this is the case and we hope a minority of our Hueligans will choose this option. However, if you do decide to leave us, please follow the simple steps below:

1. Go to https://huel.com/account#/schedule
2. Log in (if you aren't already logged in)
3. Click “Edit” on the subscription you want to cancel
4. Click “Cancel subscription”
5. Select a cancellation reason
6. Click “Cancel subscription”

And that's it. Of course if you have any questions or require any support with this, please contact us and we will be happy to help.

Why we added kelp

Kelp is a form of brown algae seaweed which grows in underwater ‘forests’ in shallow oceans. It's rich in the essential mineral iodine, which is essential for thyroid health, and hence the regulation of metabolism and proper bone and brain development. Previously, we used potassium iodide to provide the optimal level, now all the iodine is provided by natural kelp.

Why we added a "may contain" message

We have put the statement “Product contains Kelp, which may have come into contact with crustacean, shellfish, and fish” because it’s a legal requirement due to how kelp is harvested. But we have tested our kelp multiple times and each test has come back so small that the testing equipment can’t measure it. However, because they are allergens we want to be extra cautious.

Is Huel still vegan? Yes!

Huel is still absolutely vegan! As kelp is harvested underwater, we have to add a "may contain" message. The Vegan Society state "The Vegan Society is not against foods labelled as vegan also carrying a ‘may contain’ warning about animal allergens". Don't worry, there are no animal products in any of our product range.

Ingredients

Vanilla v3.0

Oats, Pea Protein, Ground Flaxseed, Brown Rice Protein, Tapioca Starch, Natural Flavor, Sunflower Oil Powder, Medium-Chain Triglyceride Powder (from Coconut), Maltodextrin, Xanthan Gum, Acerola Cherry Powder, Potassium Citrate, Potassium Chloride, Corn Starch, Sodium Chloride, Calcium Carbonate, Sunflower Lecithin, Kombucha Tea Powder, Sweetener: Sucralose, Kelp, Bacillus Coagulans MTCC 5856, Nicotinamide, D-Alpha Tocopheryl Acetate, Lutein, Lycopene, Calcium-D-Pantothenate, Pyridoxine Hydrochloride, Riboflavin, Retinyl Acetate, Zeaxanthin, Menaquinone-7, L-Methylfolate, Thiamine Mononitrate, Vitamin D2 (as Ergocalciferol), Plant Derived Vitamin D3 (as Cholecalciferol), Cyanocobalamin. CONTAINS: TREE NUTS (COCONUT).

Allergy Advice: Product contains Kelp, which may have come into contact with crustacean, shellfish, and fish.

Berry v3.0

Oats, Pea Protein, Ground Flaxseed, Brown Rice Protein, Tapioca Starch, Sunflower Oil Powder, Medium-Chain Triglyceride Powder (from Coconut), Natural Flavors, Maltodextrin, Xanthan Gum, Color (Beetroot Concentrate and Carrot Concentrate), Acerola Cherry Powder, Potassium Citrate, Potassium Chloride, Corn Starch, Sodium Chloride, Calcium Carbonate, Sunflower Lecithin, Kombucha Tea Powder, Sweetener: Sucralose, Kelp, Bacillus Coagulans MTCC 5856, Nicotinamide, D-Alpha Tocopheryl Acetate, Lutein, Lycopene, Calcium-D-Pantothenate, Pyridoxine Hydrochloride, Riboflavin, Retinyl Acetate, Zeaxanthin, Menaquinone-7, L-Methylfolate, Thiamine Mononitrate, Vitamin D2 (as Ergocalciferol), Plant Derived Vitamin D3 (as Cholecalciferol), Cyanocobalamin. CONTAINS: TREE NUTS (COCONUT).

Allergy Advice: Product contains Kelp, which may have come into contact with crustacean, shellfish, and fish.

Unflavored & Unsweetened v3.0

Oats, Pea Protein, Ground Flaxseed, Brown Rice Protein, Tapioca Starch, Sunflower Oil Powder, Medium-Chain Triglyceride Powder (from Coconut), Xanthan Gum, Acerola Cherry Powder, Potassium Citrate, Potassium Chloride, Corn Starch, Sodium Chloride, Calcium Carbonate, Sunflower Lecithin, Kombucha Tea Powder, Kelp, Bacillus Coagulans MTCC 5856, Nicotinamide, D-Alpha Tocopheryl Acetate, Lutein, Lycopene, Calcium-D-Pantothenate, Pyridoxine Hydrochloride, Riboflavin, Retinyl Acetate, Zeaxanthin, Menaquinone-7, L-Methylfolate, Thiamine Mononitrate, Vitamin D2 (as Ergocalciferol), Plant Derived Vitamin D3 (as Cholecalciferol), Cyanocobalamin. CONTAINS: TREE NUTS (COCONUT).

Allergy Advice: Product contains Kelp, which may have come into contact with crustacean, shellfish, and fish.

Chocolate v3.0

Oats, Pea Protein, Ground Flaxseed, Brown Rice Protein, Tapioca Starch, Cocoa Powder (5.9%), Natural Flavors, Sunflower Oil Powder, Medium-Chain Triglyceride Powder (from Coconut), Maltodextrin, Xanthan Gum, Acerola Cherry Powder, Potassium Citrate, Potassium Chloride, Corn Starch, Sodium Chloride, Calcium Carbonate, Sunflower Lecithin, Kombucha Tea Powder, Sweetener: Sucralose, Kelp, Bacillus Coagulans MTCC 5856, Nicotinamide, D-Alpha Tocopheryl Acetate, Lutein, Lycopene, Calcium-D-Pantothenate, Pyridoxine Hydrochloride, Riboflavin, Retinyl Acetate, Zeaxanthin, Menaquinone-7, L-Methylfolate, Thiamine Mononitrate, Vitamin D2 (as Ergocalciferol), Plant Derived Vitamin D3 (as Cholecalciferol), Cyanocobalamin. CONTAINS: TREE NUTS (COCONUT).

Allergy Advice: Product contains Kelp, which may have come into contact with crustacean, shellfish, and fish.

Vanilla (Gluten-free) v3.0

Gluten-free Oats, Pea Protein, Ground Flaxseed, Brown Rice Protein, Tapioca Starch, Natural Flavor, Sunflower Oil Powder, Medium-Chain Triglyceride Powder (from Coconut), Maltodextrin, Xanthan Gum, Acerola Cherry Powder, Potassium Citrate, Potassium Chloride, Corn Starch, Sodium Chloride, Calcium Carbonate, Sunflower Lecithin, Kombucha Tea Powder, Sweetener: Sucralose, Kelp, Bacillus Coagulans MTCC 5856, Nicotinamide, D-Alpha Tocopheryl Acetate, Lutein, Lycopene, Calcium-D-Pantothenate, Pyridoxine Hydrochloride, Riboflavin, Retinyl Acetate, Zeaxanthin, Menaquinone-7, L-Methylfolate, Thiamine Mononitrate, Vitamin D2 (as Ergocalciferol), Plant Derived Vitamin D3 (as Cholecalciferol, Cyanocobalamin. CONTAINS: TREE NUTS (COCONUT). 

Allergy Advice: Product contains Kelp, which may have come into contact with crustacean, shellfish, and fish.

Berry (Gluten-free) v3.0

Gluten-free Oats, Pea Protein, Ground Flaxseed, Brown Rice Protein, Tapioca Starch, Sunflower Oil Powder, Medium-Chain Triglyceride Powder (from Coconut), Natural Flavors, Maltodextrin, Xanthan Gum, Color (Beetroot Concentrate and Carrot Concentrate), Acerola Cherry Powder, Potassium Citrate, Potassium Chloride, Corn Starch, Sodium Chloride, Calcium Carbonate, Sunflower Lecithin, Kombucha Tea Powder, Sweetener: Sucralose, Kelp, Bacillus Coagulans MTCC 5856, Nicotinamide, D-Alpha Tocopheryl Acetate, Lutein, Lycopene, Calcium-D-Pantothenate, Pyridoxine Hydrochloride, Riboflavin, Retinyl Acetate, Zeaxanthin, Menaquinone-7, L-Methylfolate, Thiamine Mononitrate, Vitamin D2 (as Ergocalciferol), Plant Derived Vitamin D3 (as Cholecalciferol), Cyanocobalamin. CONTAINS: TREE NUTS (COCONUT).

Allergy Advice: Product contains Kelp, which may have come into contact with crustacean, shellfish, and fish.

Unflavored & Unsweetened (Gluten-free) v3.0

Gluten-free Oats, Pea Protein, Ground Flaxseed, Brown Rice Protein, Tapioca Starch, Sunflower Oil Powder, Medium-Chain Triglyceride Powder (from Coconut), Xanthan Gum, Acerola Cherry Powder, Potassium Citrate, Potassium Chloride, Corn Starch, Sodium Chloride, Calcium Carbonate, Sunflower Lecithin, Kombucha Tea Powder, Kelp, Bacillus Coagulans MTCC 5856, Nicotinamide, D-Alpha Tocopheryl Acetate, Lutein, Lycopene, Calcium-D-Pantothenate, Pyridoxine Hydrochloride, Riboflavin, Retinyl Acetate, Zeaxanthin, Menaquinone-7, L-Methylfolate, Thiamine Mononitrate, Vitamin D2 (as Ergocalciferol), Plant Derived Vitamin D3 (as Cholecalciferol), Cyanocobalamin. CONTAINS: TREE NUTS (COCONUT).

Allergy Advice: Product contains Kelp, which may have come into contact with crustacean, shellfish, and fish.

Chocolate (Gluten-free) v3.0

Gluten-free Oats, Pea Protein, Ground Flaxseed, Brown Rice Protein, Tapioca Starch, Cocoa Powder (5.9%), Natural Flavors, Sunflower Oil Powder, Medium-Chain Triglyceride Powder (from Coconut), Maltodextrin, Xanthan Gum, Acerola Cherry Powder, Potassium Citrate, Potassium Chloride, Corn Starch, Sodium Chloride, Calcium Carbonate, Sunflower Lecithin, Kombucha Tea Powder, Sweetener: Sucralose Kelp, Bacillus Coagulans MTCC 5856, Nicotinamide, D-Alpha Tocopheryl Acetate, Lutein, Lycopene, Calcium-D-Pantothenate, Pyridoxine Hydrochloride, Riboflavin, Retinyl Acetate, Zeaxanthin, Menaquinone-7, L-Methylfolate, Thiamine Mononitrate, Vitamin D2 (as Ergocalciferol), Plant Derived Vitamin D3 (as Cholecalciferol), Cyanocobalamin. CONTAINS: TREE NUTS (COCONUT).

Allergy Advice: Product contains Kelp, which may have come into contact with crustacean, shellfish, and fish.

Nutritional Information

Vanilla v3.0

1.73kg/17 servings per container

Serving size: 2 scoops (100g)

Vitamins & Minerals

*The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice

Berry v3.0

1.73kg/17 servings per container

Serving size: 2 scoops (100g)

Vitamins & Minerals

*The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice

Unflavored & Unsweetened v3.0

1.73kg/17 servings per container

Serving size: 2 scoops (100g)

Vitamins & Minerals

*The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice

Chocolate v3.0

1.78kg/17 servings per container

Serving size: 2 scoops (100g)

Vitamins & Minerals

*The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice

Vanilla (Gluten-free) v3.0

1.73kg/17 servings per container

Serving size: 2 scoops (100g)

Vitamins & Minerals

*The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice

Berry (Gluten-free) v3.0

1.73kg/17 servings per container

Serving size: 2 scoops (100g)

Vitamins & Minerals

*The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice

Unflavored & Unsweetened (Gluten-free) v3.0

1.73kg/17 servings per container

Serving size: 2 scoops (100g)

Vitamins & Minerals

*The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice

Chocolate (Gluten-free) v3.0

1.78kg/17 servings per container

Serving size: 2 scoops (100g)

Vitamins & Minerals

*The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice