"Many of the products I taste-tested were both delicious and nutritious, there was something different about Huel. It tasted like food, not like something you consumed instead of food."

"With all the makings of a healthy plate of food, the benefits are manifold and aren't exclusive to nutrition but price, convenience and sustainability too."

"Many Huel customers are interested in affordability, nutrition and convenience, and the fact that the product is fully vegan could be a cherry on top."

"You can't talk about powdered meals without mentioning Huel."