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About Huel

A team of experienced Nutritionists and Product Development Specialists develops all Huel productsHuel (Human + Fuel) is nutritionally complete food. This means every Huel meal contains a balance of all 27 essential vitamins and minerals, protein, essential fats, carbs, fiber, and phytonutrients in a single product.

It was started by Julian Hearn in June 2015 with a mission.

Huel is made from plant-based, sustainable ingredients like oats, peas, rice, flaxseed, coconut, and sunflower, and it is available in a range of products:

As featured in...

See all our press coverage here. For all press and media inquiries, please visit our press page.

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Contents

Why we created Huel and why we believe it's the future of food

In an ideal world, we'd all have time to select, buy, prep, and cook our meals with whole foods and have the knowledge to ensure we get the complete nutrition we need. But we know this is not always possible. When people are on the go or in a rush, they often resort to quick, unhealthy "junk food"—think snacking on a bag of chips or a chocolate bar or grabbing a sandwich or a cheeseburger for lunch. Sadly, all this food is optimized for taste over nutrition, which is the essential value of food.

The mass food industry uses cheap tricks to make junk food addicting. It’s calorie-rich from empty carbs and processed oils and then filled with excess sugar and salt for flavor. This food is designed to be craveable, and the result is that we overconsume it. Now, over 64% of adults are overweight or obese, and many suffer from obesity-related diseases like diabetes and heart disease.

With the global population predicted to reach 9.7 billion by 2050, our current food production methods are often outdated, unsustainable, and unethical.

We throw away 30% of the food we produce, use meat and animal products as our main protein source, and create too much packaging waste.

We are here to change the way people think about food

In short, we need food that prioritizes nutrition, does not generate lots of waste, and has minimal environmental impact. But we also need it to be convenient and affordable.

We believe Huel can be a solution to this problem.

Huel is nutritionally complete, which means every meal contains a balance of protein, carbs, essential fats, and fiber, plus all 27 essential vitamins, minerals, and phytonutrients.

Huel has a long shelf life and uses minimal packaging, so it creates minimal waste. Because Huel is plant-based, it has a much lower carbon footprint than animal products.

Plus, Huel is low in sugar and lactose-free (in fact, it has zero animal products). It contains no GMOs, and it is affordable. Starting at only $1.52 for a 400-calorie meal, it costs much less than a latte.

When, where, and how to use Huel

It’s simple: Huel is ideal for when you’re pressured for time, on the go, in a rush, and away from the kitchen. Typically, this means breakfast or lunch during the working week, leaving room to enjoy a more “traditional” meal with family and friends in the evening or on the weekend.

Find out below what our Hueligans have to say...

  • "Reduces my tendency to eat unhealthy food for lunch"
  • "Cheap, nutritious food, no more drive-throughs for lunch"
  • “Huel has genuinely changed my life. I get to eat healthy, eat ethically, and save money.”
  • “It's easy, tasty, convenient, and just fantastic. I get so much more done with Huel in my diet!”

What we believe in

Being supported by experts

Huel was formulated by Registered Nutritionist and Dietitian James Collier BSc (Hons) and approved by a number of dietitians and nutritionists globally. Here is what some other Registered Dietitians have to say...

  • "Real food is essential for me. Huel products have real ingredients like oats, coconut oil, pea protein and is easy to prepare to have on the go. Other products on the market often contain fillers and lack the phyto-chemicals that whole foods or a product like Huel provides."
  • Michelle Meyer, fitness consultant
  • "Decades of research have supported adopting a plant-rich diet to increase longevity and enhance general well-being, and now we are all looking for ways to reduce our carbon footprint. Huel’s 100% vegan recipe will do both, while helping you to take control of your own eating habits."
  • Sharon Palmer, author of the book “The Plant-Powered Diet”
  • "What I love about Huel is the versatility of the products. It provides a comprehensive nutrient profile with a balanced blend of macronutrients, along with the complete vitamin and mineral profile. It can be used as a meal for very active people and people with a busy schedule."
  • Tavis Piattoly, founder and director of several companies devoted to sports and nutrition
  • "Time is my biggest commodity, but isn't it everyone's? I don’t always have time to cook a meal in the kitchen. As a cookbook author and working mother of three children, I too can get overwhelmed with the day. Still, I want complete nutrition in my meal and that’s my time for turning to Huel."
  • Toby Amidor, bestselling author of numerous cookbooks

Being passionate about high-product quality

All Huel products are developed by a team of experienced Nutritionists and Product Development Specialists. They are produced using the best ingredients in facilities that meet the strictest quality standards.

All our facilities and equipment are held to the highest safety standards and regulations, so you can be sure you’ll be consuming top-quality nutrition.

Being affordable

Huel starts at only $1.52 per 400cal meal.

Reducing food waste

All Huel products have a long shelf life, which allows us to minimize food waste. Even the by-products of our raw materials are largely reused, reducing the food waste of our supply chain, too.

Being environmentally friendly

Huel is 100% vegan, meaning it uses zero animal products. This helps us reduce the impact on animals and carbon emissions.

Plus, it uses minimal packaging to help further reduce waste.

Our Culture. Don’t be a dick.

We believe a strong and positive culture is vital for success. So, in the first few months after we launched Huel, we codified our rules of the game and then printed and framed them. When we moved into our new office, we went one step further and covered the entire wall with our values.

Meet the founder

Hello, my name is Julian, and I’m the Founder and CMO (Chief Marketing Officer) of Huel.

Find out more about me on my bio page.

I started Huel because I wanted to create something I was proud of.

I wanted to create a business that did the right thing for the planet, its staff, and, most importantly, its customers. I wanted to create a brand with which people would be proud to be associated.

Julian’s favorites

  • Vanilla Huel Powder—2 scoops, half a spoon of instant coffee, ice, and cold water
  • Chocolate RTD
  • Chocolate Caramel bar—yum
  • Black Huel T-shirt (medium)—perfect fit, love it

Meet the team and become a Hueligan

We’re a tight-knit team of intelligent, hard-working, and lovely people passionate about making the world a happier, healthier, and better place.

We are a team of over 100 people working in 4 offices across the US, UK, and Europe, and we are always looking for additional exceptional talent.

Why I work for Huel.

We are bold, not afraid to be different, and take pride in our actions.

If you want to become a Hueligan, all open roles are on our careers page.

Behind the scenes—a quick tour of Huel HQ


Behind the scenes at Huel HQ − a look inside our new home

Learn more about Huel

And that’s just "a little" about us! If you’re curious to find out more, here are some places to find us...