Huel was originally launched in the UK on June 17, 2015, however it didn’t launch in the US until June 15, 2017. The US formula is different from that of the European one due to different nutritional recommendations in those regions, because of this we have a different version numbering system.
When we launched Huel Powder v1.0 in the US, we incorporated some of the improvements we had already made to the European versions. For example, we used a better form of calcium, we incorporated vitamin K2, we used natural L-methylfolate calcium instead of artificial folic acid, and more. Upon launch of Huel Powder v1.0, we launched Vanilla, and Unflavored & Unsweetened varieties at the same time, along with Gluten-free versions of each.
Huel Powder v1.1 was launched on December 20, 2018. The main ingredients remained unchanged, but we made some important tweaks:
To view more detailed information about these changes with references, see our article.
Due to continual requests since we launched Huel Powder to have a premixed version of Huel, we launched Huel Ready-to-drink on December 27, 2018 in Vanilla and Berry flavors. Each 500ml bottle contains 400kcal, and at least 20% of the Daily Values of all vitamins and minerals, as well as being high in protein, low in sugar and sodium, a source of fiber, and includes phytonutrients. We also paid careful consideration to our bottle and had our own unique design that is widely recyclable and made from 25% recycled plastic.
On July 9, 2019, we launched a rich and indulgent Chocolate flavor to our Huel Ready-to-drink collection.
On January 8, 2018, five Flavor Boosts were launched in the US in Strawberry, Chocolate, Cappuccino, Chocolate Mint, and Banana flavors.
On December 4, 2018, we launched a new range of Flavor Boosts. These have no artificial components, are sweetened with natural stevia, and the range has been expanded to new tastier versions of Strawberry, Chocolate, Chocolate Mint, and Banana. Cappuccino has been replaced by Mocha, and we've added the brand new Caramel, Apple Cinnamon, and Chai.
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