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What is Huel?

Huel is a nutritionally complete food ​that contains all the proteins, carbs, and fats you need, plus at least 100% of the FDA's "Daily Values" of all 27 essential vitamins and minerals​. So you know you won’t be deficient in any essential nutrients. It's been formulated by the renowned nutrition expert James Collier BSc (Hons), RNutr. James has over 25 years of experience working in nutrition and dietetics, including 7 years as a Clinical Dietitian in the NHS. He also has an Honors Degree in Nutrition with Dietetics.

Huel is 100% vegan (better for the environment and animals), super convenient, high in protein (148g per 2,000 calories) and fiber (35g), contains under 5 grams of sugar per 2,000 calories (no added sugar), requires minimal packaging and has a shelf-life of 12 months (zero food waste).

What is Huel made from?

Huel contains a carefully chosen blend of Oats, Pea Protein, Flaxseed, Brown Rice Protein, MCTs from Coconut, Sunflower Oil, a bespoke Vitamin and Mineral Blend, Vanilla Flavor and a Sweetener.

Huel comes in two flavors, Vanilla (an oaty, light vanilla taste) and Unflavored & Unsweetened so you can add your own flavor and sweetener. We have also developed a range of Flavor Boosts - Apple and Cinnamon, Banana, Caramel, Chai, Chocolate Mint, Chocolate, Mocha, and Strawberry.

See Full Nutritional Info

Why do we need Huel?

We are in the middle of a food crisis. Modern food production methods are inefficient, inhumane, and unsustainable. The world currently produces one and a half times the amount of food needed to feed every person on the planet, yet over 800 million people still do not have enough food to eat. In the US, 30% of all food is thrown away. 100 million children in developing countries regularly go hungry and are significantly underweight.

On top of that, as a nation we are gaining more and more weight and becoming less healthy. 69% of adults in the US are overweight or obese, and obesity-related conditions are on the rise. Over 29 million people have diabetes, and over 86 million are classified as borderline diabetics. Something has to be done!

More About Huel

Benefits of Huel

100% Complete Nutrition

Huel is carefully mixed to provide the perfectly balanced diet with every nutrient your body needs for optimal health. No more ‘nutrition anxiety.’

Save Time

Make a complete meal in minutes. Simple prep, easy cleanup, fewer trips to the store, and no cooking.

Save Money

Enjoy a complete, healthy, balanced and nutritious meal for $2 or less.

No Food Waste

Huel has a shelf life of over 1 year, and contains carefully-sourced and sustainable ingredients.

Humane (Vegan)

Huel contains no animal products.


No complicated recipes or calorie counting. Just mix and drink.

Registered Dietitian & Nutritionist Approved

"As a dietitian, real food is ideal. Huel product has real ingredients like oats, coconut oil, pea protein that is easy to prepare and have on the go. Other products on the market often contain fillers and lack the phyto-chemicals that whole foods or a product like Huel provides."

Michelle Meyer RD, Clinical Dietitian

"Decades of research have supported adopting a plant-rich diet to increase longevity and enhance well-being, and now we are all looking for ways to reduce our carbon footprint. Huel’s 100% vegan recipe will do both, while allowing you to take control of your health"

Sharon Palmer Registered Dietician Nutritionist - “The Plant-Powered Dietician”

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