Comparison to Jimmy Joy


Another meal replacement product, that's based in Holland this time, is Jimmy Joy.

Like we said in our comparison to Soylent, we could go on and on about how we prefer Huel. But obviously we would think that. Even more important than that is that it’s not up to us, it’s up to you, and how these products can improve your life.

So to help your research, we’ve created this page, which offers a comparison between the two products. If once you’ve read this, you think Jimmy Joy is more suited to your needs, which it could be as it is an excellent product, we encourage you to try them. However, this does not change that we would love to have you as a customer.

How Huel compares to Jimmy Joy

The deciding factor for people can be a number of things. For some people, they prefer the taste of Huel to Joylent, or visa versa, and therefore use that product because that is what is important to them.

However, this is a very subjective matter. So on this page, we just compare the nutritional benefits of Huel compared to Joylent. First, we have reproduced the same table that we used with our comparison to Soylent to make it as fair as possible. All numbers below are calculated are per 2,000 calories:

Huel (v1.0)

Joylent Plenny Shake

148g of protein

128g of protein

35g of fiber

28g of fiber

65g of fat

48g of fat

4.6g of sugar

28g of sugar

Two main sources of protein (Pea and Rice)

One main source of protein (Whey protein).

Made in Canada

Made in Netherlands

Free delivery in the USA

€5 shipping to USA

From $7.80

From $5.62

Provides at least 100% of FDA ‘Daily Values’

Doesn't provide at least 100% of the FDA 'Daily Values'

No Soy

Contains Soy

100% Vegan

Not Vegan

A more in depth look at the two

Like Huel, JimmyJoy was was born in Europe. However, unlike Huel available in North America, the JimmyJoy formula was made to match the EU Daily Recommended Amounts. This means that they don't meet the FDA's 'Daily Values', most notably the required amounts for Folate, Chloride and Potassium. Consensus on what amounts of the correct micro-nutrient amounts differ between experts (and nation's!), but it's something to think about when making your decision. 

Looking beyond national guidelines, there are questions over whether both EU and FDA requirements go far enough for some micro/macronutrients. For example, it is widely considered that the amount of Vitamin C, which is important for a healthy immune system and skin, we are recommended by the FDA Daily Values to consume is far too low. We have reflected this view in Huel, including 333% of the FDA Daily Values, compared to Joylent who follows the EU guidelines. While Joylent in general sticks closer to the EU recommended amounts than we do, there are differences there from both sides in the specifics of the nutritional content that could affect your goals/lifestyles.

Which of these two formulas is the best? That probably comes down to who you talk to or what your views are, as there are always disagreements over nutrition. All we can say is that our formula was created by the renowned nutrition expert James Collier BSc (Hons), RNutr, and the nutrition/ingredients added to Huel are what he knows to be best. Others may disagree, like yourselves, and that is healthy and positive as that means we will constantly be changing and updating our formula to be the best it can be for our customers. Although we think it’s already pretty brilliant.

View our explainer video below



We believe in Huel. That’s why we developed it.

But the decision over which product is best to fit your life and goals can only be decided by one person. You! That’s why we encourage you to try Huel as well as the other products on the market to see which you prefer and what suits you best.

If you’re ready to try Huel, you can order your first week’s supply of Huel and get started. 

Further Reading:


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